We brought Paul in, from Imperative Insights, to help advance our Digital Transformation offering for a Chemical Management Solution. He brought insights that were visionary based on his professional experience. We also conducted a public webinar with Paul as a co-presenter and, given his credibility on the subject matter, the session gave us the boost we needed!

Paul has supported us with a number of insights that have helped us develop our mining chemicals business over the last 18 months. Paul’s insights have covered topics such as market segmentation, the voice of customer study, market-entry road mapping, technology solution development, pricing strategy, and communications (website content). He always comes to meetings well prepared, with his thoughts organized and outlined in a short presentation pack.

We engaged Imperative Insights to conduct some primary research into a sub-segment that we are interested in. The report that was produced was comprehensive and insightful and allowed us confidently take the next steps.

As an investment firm, we like to understand the markets into which our portfolio companies operate. Using only a few sessions, Imperative Insights was able to provide us with a good understanding of some of the key markets; the players, product portfolios, how the markets operate, the sales cycle, supply chain, and governance.

Our team chartered Imperative Insights to bring best practices into our strategy development process. Drawing upon his deep knowledge and experience, Paul guided the team in the construction of an improved process with supporting tools and training which has now been adopted and well received.