Market Development
Launching a new product or service into the market can be rewarding, but also comes with risk. Imperative Insights can advise management, coach your ateam, and/or manage the whole project.
Using 25+ years of global product marketing experience Imperative Insights can help you be successful and help reduce the uncertainties and risks:
- New Portfolio / Products into a New Market
- Existing Portfolio / Products into a New Market
- New Portfolio / Products into an Existing Market
- Extending the Portfolio / Products lifecycle extensions / Value add
- Repositioning / Rebranding Strategy Market and Customer Segmentation.
- Launch Planning
- Sales Training
Imperative Insights can help your team apply the key assignments needed to be successful:
- Discover and Formulate the Key Value Proposition*
- Market Assessments
- Benefit Quantification ($)
- Pricing Strategy and Guidelines
- Create Customer Journeys and Decisions Maps
- Customer Needs Maps
- Marketing and Sales Plans
* The Key Value Proposition is more than just a statement; it also includes descriptions of the customer’s Gain Creators and Pain Relievers that will flow from using the new product or service.
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